Eelpie and paleale by trunkles
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Paleale: pale ale. Bass is the name of a former brewery and the brand name for several English beers brewed in Burton-upon-Trent. Bass is most particularly associated with their pale ale. The distinctive Red Triangle logo for Bass Pale Ale was Britain's first registered trademark. http://en.wikipedia.org/wiki/Bass_%28beer%29
In Ulysses Bloom is fascinated by this logo on a bottle of beer.